Audience: Credit Hero Score affiliates looking to learn about recovering Credit Hero Score abandoned carts.
In this article, you will learn about:
Must Haves
No prerequisites, as this is an automated Credit Hero Score feature that runs on your behalf. There's nothing you need to set up or turn on.
Why This Matters for You
If a potential customer starts signing up for a Credit Hero Score account but doesn't finish, we automatically follow up with a series of emails and texts designed to bring them back. This article explains how the campaign works, what messaging we use, and what it means for your business.
Every customer who abandons sign-up is potential revenue lost — both for you and for us. The most common drop-off points aren't lack of interest; they're small friction points that are usually easy to overcome, such as a mistyped Social Security Number (SSN), a declined card, or simply getting distracted mid-signup.
This campaign is built to recover those customers with helpful, low-pressure messaging that respects their time and gets them back on track — without overpromising what you'll do next.
How We Identify Drop-Offs
We track four drop-off points in the sign-up process:
Before identity verification — the customer entered their name and email address but didn't continue.
At identity verification — they started verification, but the system couldn't confirm their identity.
At the paywall — verification cleared, but they didn't enter payment info.
At payment — they tried to pay, but the card was declined.
Each drop-off point triggers its own sequence tailored to the situation. A customer who couldn't verify their identity gets very different messaging than one whose card was declined.
When We Send the Messages
Each drop-off triggers up to three emails and two texts over the course of about a week:
Email 1: Day 1
Email 2: Day 2
Email 3: Day 5
Text 1: Day 1 (only if the customer opted in for SMS)
Text 2: Day 3 (only if the customer opted in for SMS)
Once a customer completes sign-up, all remaining messages stop automatically. If they change their mind and don't want more messages, they can unsubscribe from emails or reply STOP to texts at any time.
How We Handle Your Affiliate Customers
We can tell whether a customer came in through an affiliate link (yours or another Credit Repair Organization's) or signed up on their own. Emails and texts adapt based on this — so affiliate customers see messaging that acknowledges your relationship, while direct sign-ups get more product-focused messaging.
Important: We're deliberately careful about not setting specific expectations about what you'll do or when. We don't say things like “your specialist is starting on your file today” or “your specialist will call within 24 hours.” Every CRO's workflow is different — some start work immediately, others require an onboarding call, and we don't want to promise something you can't deliver.
Instead, our messaging positions you as part of the customer's credit repair journey, without committing you to specific actions. This gives you the flexibility to run your business the way you always have.
What We're Sending for Each Drop-Off
Drop-Off #1: Before Identity Verification
The customer entered their name and email address but never started verification. Our messaging emphasizes that their spot is saved and it's easy to pick up where they left off.
[Screenshot: Abandoned Cart — Email 1 (Day 1)]
[Screenshot: Abandoned Cart — Email 2 (Day 2)]
[Screenshot: Abandoned Cart — Email 3 (Day 5)]
Two short text reminders are also sent on Day 1 and Day 3 if the customer opted in for SMS.
Drop-Off #2: At Identity Verification
The customer started identity verification but couldn't complete it. This is usually a small data mismatch (a typo, an autofill error, or a name that doesn't match Social Security Administration records) — not fraud or a serious issue. Our messaging focuses on troubleshooting.
[Screenshot: Failed KBA — Email 1 (Day 1)]
[Screenshot: Failed KBA — Email 2 (Day 2)]
[Screenshot: Failed KBA — Email 3 (Day 5)]
Two short text reminders are also sent on Day 1 and Day 3 if the customer opted in for SMS.
Note: Neither you nor our support team can bypass identity verification — it's a required security step for accessing credit data. But our support team can help troubleshoot and, in some cases, escalate for manual review.
Drop-Off #3: At the Paywall
The customer's identity is verified — they've already done the hard part — but they didn't enter payment info. This is often the highest-intent drop-off, so messaging emphasizes that they're almost there.
[Screenshot: Payment Abandon — Email 1 (Day 1)]
[Screenshot: Payment Abandon — Email 2 (Day 2)]
[Screenshot: Payment Abandon — Email 3 (Day 5)]
Two short text reminders are also sent on Day 1 and Day 3 if the customer opted in for SMS.
Drop-Off #4: At Payment
The customer tried to enter their card but it was declined. Most declines are easy fixes — a bank flag, insufficient funds, or a wrong CVV. Our messaging focuses on removing the friction quickly.
[Screenshot: Failed Payment — Email 1 (Day 1)]
[Screenshot: Failed Payment — Email 2 (Day 2)]
[Screenshot: Failed Payment — Email 3 (Day 5)]
Two short text reminders are also sent on Day 1 and Day 3 if the customer opted in for SMS.
For Sponsored Customers
If you've paid for a customer's account (the sponsored flow), they won't see any payment or trial messaging. All they see is: finish signing up, and their account is ready. The affiliate framing carries through consistently, so your relationship is present in every message.
What This Means for Your Business
You don't need to change how you run your business. This campaign works alongside whatever process you use — whether you do onboarding calls, collect additional documents, or start disputing immediately after enrollment. Nothing in our messaging commits you to a specific workflow.
You'll see more of your abandoned sign-ups convert. Recovery campaigns like this typically recover a portion of otherwise-lost sign-ups. Every customer we get across the finish line is one you can start working with.
Customers arrive better informed. By the time a customer finishes sign-up after receiving these messages, they've been reminded of what the account includes and what to expect. This can make your onboarding conversation smoother.
Customers know their specialist is part of the journey. Our messaging doesn't set specific expectations about when you'll reach out or what you'll do first — but it does position you as part of what activates when they enroll. Customers understand they'll be working with you as part of their credit repair journey.
Frequently Asked Questions
Are these messages sent from my brand or from Credit Hero Score?
These messages come from Credit Hero Score. They're focused on recovering enrollment in the Credit Hero Score account specifically — not on marketing your credit repair services. Once a customer completes enrollment and becomes yours to work with, they're in your workflow.
Will these messages tell my customer when I'll start work on their file?
No. We deliberately avoid setting specific expectations about your timeline or workflow. Our messaging keeps you present as part of their credit repair journey without committing you to specific actions.
Can I opt out of having my customers receive these messages?
Not currently — these messages go out to all customers who abandon sign-up. If this is something you'd like to see changed, let us know.
What if my customer contacts me before their account is active?
That's fine — nothing in this campaign prevents you from starting your normal onboarding process with them. If they mention receiving these emails and want context, feel free to explain that Credit Hero Score sends reminders when sign-up isn't finished.
Will you notify me when a customer completes sign-up?
Not currently as part of this campaign. If you'd find this valuable, let us know.